Topic Research Phase

• [ ] Do SEO research on topic (using Ahrefs)
• [ ] Determine best keyword to rank for
• [ ] Research and take notes on sub-topics, content gaps, etc

Writing Phase

• [ ] Do preliminary research/reading
• [ ] Write rough outline
• [ ] Write rough draft

Text Editing Phase

• [ ] Add any needed affiliate links to Lasso
• [ ] Add Lasso product boxes to post if needed
• [ ] Add links to internal articles to relevant anchor text (shoot for at least 3)
• [ ] Turn any quotes into blockquotes

Media

• [ ] Find and save content images with appropriate licensing
• [ ] Downscale content images to 1600px wide - Save for Web in Photoshop
• [ ] Find appropriate feature image
• [ ] Edit and save feature image using Blog Post Featured Image PS template - Save for Web
• [ ] Add all content images to post
• [ ] Ensure all content images have descriptive alt tags